Lilly-jo Cullen
Lilly-jo Cullen
 

Learning Experience Design

 
 
 

Project “Microdose”

 

The direction of the app being taking on an interactive story book concept, there’s minimal screens to design for the UI however, a lot of scenes within the story to create. As the client comes up with the stories I quickly research, conceptualise, and develop characters and scenes for the book.

With development moving quickly I need to produce the brand; logo, colours, type to start inputting visual design on the screens. I chose the primary colour with diversity and gender neutrality in mind. I made the interface with space and large touch points being self explanatory for users parents and children.

 
 

Praxis Labs

 
 
 

I made a tappable prototype around the stories and with a central blank template putting in stories as I complete them. The client would would continuously guérilla test with her children and families she’d meet at school and playgroup with informal reports back on friction, opportunities and moments of surprise.

After a marathon of illustration work covering seven  themed stories all with 6 individual scenes, Findme findme was released on the App Store. Following the feedback and appetite from users, I extended the journey for purchasing the physical copy of the custom books. 

 
 
 

WHO

 
 

PwC

 
 

I distilled some of the ideas considering what was already on the market and developed a few sketched concepts. I worked with client and development team to refine this into what was most technically feasible especially given the time constraints we were facing. 

After agreeing on an initial concept to follow through with, I mapped out the structure of the app at a high level overview to break further into a flow, this meant dev could get started and I could start looking at the screens. 

 
 

WeParent

 
 
 

The direction of the app being taking on an interactive story book concept, there’s minimal screens to design for the UI however, a lot of scenes within the story to create. As the client comes up with the stories I quickly research, conceptualise, and develop characters and scenes for the book.

With development moving quickly I need to produce the brand; logo, colours, type to start inputting visual design on the screens. I chose the primary colour with diversity and gender neutrality in mind. I made the interface with space and large touch points being self explanatory for users parents and children.