Portfolio of Lilly-Jo Cullen
M&S Bank Loyalty
Digitising M&S Bank’s credit card rewards meant rethinking a paper-based system to improve usability, reduce friction at checkout, and enhance customer experience.
Toyota Connected
Adapting Toyota’s connected car experience from North America to Australia required a complete redesign of key user journeys, balancing new functionality with existing architecture.
Praxis Labs
From fragmented UI data entry to a connected, omnichannel learning experience
Booky
An app for mobile and web offering accounting solutions for freelancers and small to medium sized businesses…
British Gas app
One of the first in-app purchase journeys for getting an on demand repair
Lola’s Cupcakes
Redesigning Lola’s Cupcakes’ in-store kiosk to simplify product discovery, custom cake ordering, and collection journeys.
