Booky
The self-employed and small businesses need a cost effective and easy to use financial hub keeping everything in one place automising the process end-to-end. With this being a hub of all things finance, from account integration to self assessment calculators, 7 different categories with multiple flows between them, the first thing was to break down individual functions and having those in tight groups for us to streamline the process from here onwards.
We toyed with different layouts of dashboard displaying routes to information in different ways. One simply being a block menu to self direct into the software, another being a build-your-own dashboard where you choose the content you wish to see first, and then a dashboard displaying an overview of what we would find to be the most important content to users.
After some trial and error finding key information people needed to see at a glance and then testing the home dashboard we had got to a good place with it to wireframe the rest of the user flows for each of Booky’s functions.
Booky’s bright branding predominantly came from two motives:
- add friendliness to what was deemed an intimidating task
- Simply stand out against competitors whom we found in discovery was overwhelmingly similar to each other
Secondary colours followed basic colour laws. E.g. green for health, blue for neutrality. Amber used for the more negative meanings as opposed to red.
Swiss Typeface’s Euclid Flex is the single font used. This came from a need of geometric uniformity across the service, it’s also very round with added quirks in certain curves such as the F and the G. which comes in many weights.
